THE SIZE
OF AN ICON
For Brazil’s greatest driver, we created the world’s biggest helmet.
Every year, the world pauses on May 1st to honor the legacy of Ayrton Senna.
To mark the 30th anniversary of this date, we paid tribute in a way as grand as the legend himself — by transforming the iconic Las Vegas Sphere into Senna’s unmistakable helmet.
To mark the 30th anniversary of this date, we paid tribute in a way as grand as the legend himself — by transforming the iconic Las Vegas Sphere into Senna’s unmistakable helmet.
My role: Art Director
