THE VOICE
OF AN ICON
HOW A TRIBUTE FROM GUARANÁ ANTARCTICA ALLOWED FANS TO HEAD SENNA ONCE AGAIN.
To mark the 30th anniversary of Senna’s legacy, we developed the first bone conduction helmet that transforms vibrations into sound, transmitted directly to the brain — so only those who rested their forehead against the helmet could hear it. Though it’s a complex piece of tech, it serves a deeply human purpose: to let the world once again feel everything Senna represents. That’s The Voice of an Icon.
My role: Art Director
